crm analytics

CRM Analytics


Every day 2.5 quintillion bytes of data are created and 90% of all the data in the world has been created in the last two years.

Data Science & A.I. helps your business make smarter decisions. With that in mind, Anchormen is organizing value-packed trainings for your employees

CRM analytics combines the main aspects of Customer Relationship Management with the robust capabilities of predictive analytics. By understanding you customers, you are able to predict customer actions before they occur. As such, CRM analytics can have a significant impact on your company in terms of campaign efficiency, promotion, product and/or service price and distribution management. For example, based on CRM analytics profitable & costly customers can be detected which empowers a company to maintain and enrich profitable relationships while trimming excess costs from unprofitable arrangements.

This is a half day course and takes place in one of our offices (Amsterdam, Groningen) or at your location.

The whole package costs a total of €399 per person and is coordinated for groups of 3-10 people.


The precise content of the training is decided based on a consultation with us. Every training is specially tailored based on the company’s needs and current level of subject matter understanding. Here are some of the topics you can expect to learn about:

  • Background of CRM analytics.
  • What data to use for CRM analytics.
  • Predictive models for CRM analytics.
  • Hands-on sessions to get familiar with CRM analytics and techniques.
  • Real case study.


No background in Machine Learning is needed to be able to follow the lectures.


For people with no programming experience we will use the interactive visual Data Science tool called Dataiku. For people with programming experience we utilize hands-on sessions using R or Python.

Are you interested in this training?

Fill out the form and we will contact you.