cross-selling and up-selling

Cross-Selling and Up-selling


90% of all the data in the world has been created in the last two years. Moreover, 2.5 quintillion bytes of data are created every day.

An inherent challenge lies in how to make sense of all that data.  This is where Data Science & A.I. comes in; it can strengthen your business by activating your data and allowing you to make data-driven decisions. With that in mind, Anchormen is organizing value-packed trainings for your employees; we want you to join the future.

Sales & Marketing are fields which are becoming more and more influenced by Data Science. Every time you visit a supermarket or purchase a product online, cross-selling and up-selling opportunities arise. The concepts are part of every marketing class, but few marketeers are aware of exactly how much Data Science can have an impact on them, let alone know how to apply Machine Learning techniques on their data for decision-making. In our interactive specialization, we will teach you how to use this to your advantage. Our methods include a solid theoretical foundation and hands-on sessions by leveraging the Dataiku tool. Upon completion, participants will be able to leverage the power of Machine Learning on their own data and make educated choices.

The Cross-/Upsell specialization will provide your team with the essentials of Data Science based on real-life cases that’ll help you activate your data. Duration of the training is one day and takes place in one of our offices (Amsterdam, Groningen) or at your location.

The whole package costs a total of €799 per person and is coordinated for groups of 3-10 people.


The precise content of the training is decided during a consultation session with us. Every training is specifically tailored to your company’s needs and current understanding of the subject matter Here are some of the topics you can expect to learn about:

  • The definitions of and differences between cross-selling and up-selling.
  • Recommendation strategies and machine learning models.
  • What data to collect in order to automate cross-selling and up-selling.
  • Hands-on recommendation engines with Dataiku.
  • Practical tips and examples.


No background in Machine Learning is needed to be able to follow the lectures.


For people with no programming experience we will use the interactive visual Data Science tool called Dataiku. For people with programming experience we utilize hands-on sessions using R or Python.

Are you interested in this training?

Fill out the form and we will contact you.